Programme at a Glance

Workshop Day - Thursday, 15 April 2010

08:30-09:00	Registration and Coffee
09:00-12:30	Content Strategy: Purpose and Practice Kristina Halvorson Brain Traffic	Content Analysis Rachel Lovinger Razorfish Karen McGrane Bond Art + Science
12:30-14:00	Lunch
14:00-17:30	Practical Applications of Content Strategy in the Workplace Rahel Anne Bailie Intentional Design, Inc.	The Evolution of Content Elizabeth McGuane iQ Content Randall Snare iQ Content
19:30-22:30	River Boat Dinner Cruise

Main Conference Day - Friday, 16 April 2010

08:00-09:00

Registration and Coffee

09:00-09:10

Welcome Remarks

09:10-09:50

Morning Keynote:

Content Strategy: A Framework for Managing Content throughout its Lifecycle

Rahel Anne Bailie

Intentional Design, Inc.

10:00-10:45

Evaluating Content: It’s a Corporate Essential and a Content Strategy Foundation Stone

Clare O'Brien

CDA

Content Strategy and Information Architecture in Europe and European Projects

Sylvie Daumal

Duke Razorfish

In Plain Language and In Plain Sight Around the Globe

Deborah Bosley

The Plain Language Group

10:45-11:15

Break

Exhibitor and Student Showcase

Sponsor Spotlight: Quark

11:15-12:00

A “Do It Yourself” Guide to Content Strategy

Jonathan Kahn

Together London

Do we « Speak » Content Strategy in France?

Muriel Vandermeulen

We Are the Words

Exploring Editorial Strategy

Jeff MacIntyre

Predicate

12:00-14:00

Lunch - Book Raffle

14:00-14:40

Afternoon Keynote:
Banging the Big Drums

Kristina Halvorson
Brain Traffic

14:50-15:35

Designing a Holistic Customer Experience

Joyce Hostyn

Open Text

Localisation in Your Content Strategy

Kenneth Yau

Baddit Ltd.

Content Analysis: Know Thy Content

Colleen Jones

Content Science

15:35-16:05

Break

Exhibitor and Student Showcase

Sponsor Spotlight: Quark

16:05-16:50

The Writing on the Wall: Content Strategy at Facebook

Sarah Cancilla

Facebook

There’s No Semantic Web without Content and Data

Rachel Lovinger

Razorfish

Mobile Content: The Return of Shovelware?

Erin Scime

HUGE

17:00-18:30

Panel Session:
Content Strategy in Europe

Jeff MacIntyre (moderator), Clare O'Brien, Sylvie Daumal, Jonathan Kahn, Elizabeth McGuane

18:30-19:00

Break

Exhibitor and Student Showcase

19:00-20:00

Closing Cocktails and Chocolate Raffle

As the Forum wraps up, you can wind down at the closing cocktail hour. Exchange your completed conference evaluation form for a Golden Ticket and entry into our free chocolate prize draw.